Consider aspects (angles, facets) of your topic:
- social or sociological aspects (e.g. gender, ethnicity, age; family; neighborhood)
- socio-economic (e.g. income; class; occupation/educational level)
- psychological (e.g. motivation, perception, stereotypes, habits, stress)
- legal aspects
- historical aspects
- geography (e.g. United States? California? Developed countries? The West?)