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DGME 100: Ad Plan Assignment

DGME 100 Ad Plan Assignment Research Guide

Times Square in New York City

This guide has been designed by your class librarian in order to help you locate high-quality resources that you need to complete you Ad Plan Assignment for DGME 100. Resources that you need to support your Ad Plan might include:

Use the pages in this guide to navigate the different areas of your project and find resources to support your plan.

Before you start...

Take a few moments to actually sit down and spend time thinking and making notes about your assignment. This brainstorming will help you to get started.

Ask yourself questions like:

  • What kinds of businesses or companies am I interested in?
  • What do they sell?
  • Who are their competitors?
  • Who do I think is their target market?

Once you've done that, go back and review what you've written and look for keywords, ideas, and themes to help start your searching.

Your Librarian Lia Thomas

Hello DGME100 students! My name is Lia Thomas and I'm here to help you with your Ad Plan Project and more. So nice to meet you all!  I've created this research guide to help you to search and find resources, and to help empower you in your research journey.

How It Works

The are pages and videos in your Research Guide will help guide you through some specific steps for finding resources for your Ad Plan Project. If you need any help at any time, visit the Get Help from CSM Librarians page to see all the different ways you can get help with your project.