Research Guides: DGME 100: Ad Plan Assignment: News & Background Information

News & Background Information

There are probably articles written about your company and products in many places including newspapers, magazines, books, and occasionally scholarly journal articles. Try these kinds of searches to see how other people are talking about your company, products, or related topics:

Try searching for your company's name, then add other words to your search as necessary such as "marketing" or "ad campaign" or "commercial"
Search for articles about your product
Search for articles about related products or competing products
Search for background or historical information about your products or company

Finding Articles at the Library

Articles about your company in magazines and newspapers can give you information about their history, past ad campaigns, and other related news and information. To search for your company:

Use your company's name in your search and combine it with the recommended words above to find specific information about current and past ad campaigns, commercials, and ad agencies.
Take notes as you go and use the information you find in your searches to create new searches.

Academic Search Complete (EBSCO) This link opens in a new window
This database offers an enormous collection of full-text journals, magazines, and news sources in many subject areas. Scholarly content covers a broad range of important areas of academic study, including anthropology, engineering, law, sciences and much more.
ProQuest Research Library This link opens in a new window
ProQuest Research Library's 3500 full text periodicals - scholarly, trade and popular – cover subjects from business and political science to literature and psychology.
New York Times (nytimes.com) This link opens in a new window
The New York Times online features news and information from around the world. Premium online account and mobile app access is available for CSM students, faculty, and staff. For full access to the New York Times CSM students must register for an account through one of the CSM Library websites:
- Create an account from ON-CAMPUS and follow the directions to complete your registration.
- Create an account from OFF-CAMPUS and follow the directions to complete your registration.
Watch this short video to see how to set-up and access your account. More details about NY Times personal accounts.
Academic OneFile (Gale) This link opens in a new window
Academic OneFile provides access to millions of articles from over 17,000 scholarly journals and other authoritative sources in key subject areas such as biology, chemistry, criminal justice, economics, environmental science, history, marketing, political science, and psychology.
Ethnic NewsWatch (ProQuest) This link opens in a new window
Articles from the ethnic, minority and native press.