Research Guides: DGME 100: Ad Plan Assignment: Statistics &amp; Consumer Data

U.S. Consumer & Customer Data (not from Library databases)

Pew Research
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. They conduct public opinion polling, demographic research, content analysis and other data-driven social science research. They do not take policy positions.
Consumer Expenditure Survey
The Consumer Expenditure Survey provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
American Customer Satisfaction Index (ACSI)
ACSI reports scores on a 0-100 scale at the national level and produces indexes for 10 economic sectors, 44 industries (including e-commerce and e-business), and more than 200 companies and federal or local government agencies. In addition to the company-level satisfaction scores, ACSI produces scores for the causes and consequences of customer satisfaction and their relationships.
Consumer Confidence Index (The Conference Board)
The results of a survey of 5000 households measuring the level of consumer confidence. Released monthly.
Survey of Consumer Finances (Federal Reserve Board)
The Survey of Consumer Finances (SCF) is a triennial survey of the balance sheet, pension, income, and other demographic characteristics of U.S. families. The survey also gathers information on the use of financial institutions.
The Multicultural Economy: Buying Power
U. of Georgia, Terry College of Business, Selig Center.
Survey of Consumers (University of Michigan, Thomson Reuters)
The Surveys of Consumers has been conducted by the Survey Research Center at the University of Michigan since 1946. Each month, 500 individuals are randomly selected from the contiguous United States (48 states plus the District of Columbia) to participate in the Surveys of Consumers.
Claritas
Claritas provides a quick overview of household income, household composition, age and ethnicity at a glance, providing behavioral attributes, demographic traits and media traits through simple user personas.
Esri
Enter a ZIP Code and pick some topics to see what the power of location can reveal about any place in the US. Explore up to 10 different consumer spending, demographic, lifestyle, and behavioral trends and tap into spatial analytics to see a neighborhood.