DGME 100: Ad Plan Assignment

This guide has been designed by your class librarian in order to help you locate high-quality resources that you need to complete you Ad Plan Assignment for DGME 100. Resources that you need to support your Ad Plan might include:

• Company reports and overviews
• Articles or books about your company, the industry, or similar companies
• Books that talk about the history of your company or industry
• Articles or books about the demographic group you're looking at
• Statistics about demographic groups or populations

Use the pages in this guide to navigate the different areas of your project and find resources to support your plan.

Take a few moments to actually sit down and spend time thinking and making notes about your assignment. This brainstorming will help you to get started.

Ask yourself questions like:

• What kinds of businesses or companies am I interested in?
• What do they sell?
• Who are their competitors?
• Who do I think is their target market?

Once you've done that, go back and review what you've written and look for keywords, ideas, and themes to help start your searching.