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DGME 100: Ad Plan Assignment

DGME 100 Ad Plan Assignment Research Guide

Times Square in New York City

This guide has been designed by your class librarian in order to help you locate high-quality resources that you need to complete you Ad Plan Assignment for DGME 100. Resources that you need to support your Ad Plan might include:

  • Company reports and overviews
  • Articles or books about your company, the industry, or similar companies
  • Books that talk about the history of your company or industry
  • Articles or books about the demographic group you're looking at
  • Statistics about demographic groups or populations

Use the pages in this guide to navigate the different areas of your project and find resources to support your plan.

 

Before you start...

Take a few moments to actually sit down and spend time thinking and making notes about your assignment. This brainstorming will help you to get started.

Ask yourself questions like:

  • What kinds of businesses or companies am I interested in?
  • What do they sell?
  • Who are their competitors?
  • Who do I think is their target market?

Once you've done that, go back and review what you've written and look for keywords, ideas, and themes to help start your searching.